Every year, transactional emails get one of the highest open and click-through rates in the world of email marketing. They are some of the best sending tools. Here, we'll walk you through the best practices, tips, and techniques for using these messages. What are transactional emails? If you don't know the term, don't worry: this guide aims to offer Image Masking Service you a complete learning path on this type of mailing. Let's see what it means, benefits, best practices and case studies by industry. We will discover and understand everything that allows you to get the most out of this essential Email Marketing tool that accompanies users in their customer journey from the onboarding phase to post-purchase.
What are transactional emails? Transactional emails are (often automatic) notifications associated with the user's transaction, i.e. the action that triggered them . These provide users with a series of details related to the action that has just been carried out, such as the order number, the delivery address, the time and date of the appointment, the new password Image Masking Service pass, etc. As such, they include all emails and text messages that communicate: confirmation of order or appointment; shipping ; the upcoming expiration of a trial or account; password recovery, and abandoned cart . The benefits of transactional emails These messages benefit all types of businesses. To figure this out, just open your mailbox and see how many and how many transactional messages are available. In fact, without this type of sending, many of our usual digital behaviors could not be accomplished .
In some cases, they couldn't even start. Think of online purchases without receipt and without traceability; unrecoverable passwords; expired accounts and renewed services without notice. By their nature and purpose of notification, transactional messages register the highest absolute values of openings, clicks and interactions every year , also Image Masking Service according to data from the latest editions of the Observatory of Statistics. Given their high relevance, it's no surprise that these posts have some of the highest engagement potential . Rates range between 20% and 50% for about 32% of companies (according to the SparkPost report). The main types of transactional emails welcome email